what?

So I just saw a commercial that featured fashion designer Vera Wang. And she was in this commercial sponsoring... Serta.

Now... I am a little confused to the benefit of a fashion designer supervising the production of a mattress. I mean major contribution to the develop of a solid mattress would on the inside, the guts defining the comfort of your sleep. What the fuck does Wang know about that? At least what more does she know then Serta scientists?

I guess she can design the fabric th mattress is wrapped in. But you're going to cover that anyway with sheets.

Sounds like you're paying for a name.

Ah, advertising.