Huh?

So like the title of the next Bond movie, The Quantum of Solace, I so do not get the new commercial for Microsoft.

Apple had done such a great and amusing job of repositioning their competitor as a convoluted, unstable and unreliable OS, Microsoft definitely has had problems keeping up. So they hire Crispin Porter + Bogusky, an agency with the reputation of "cool", a company who uses Macs, to make Microsoft "cool" again.

What happens?

Well, we get the above commercial.

A commercial that really doesn't talk about the product.

Yea, just don't get it.